How do you reconcile preserving a beautiful unknown and unspoiled area with attracting more tourists and expanding tourism to help the local economy?

This is the problem faced by the Colli Euganee (Euganean Hills), a lovely area of extinct volcanoes, hot springs and vineyards which is virtually unknown as a tourist destination, yet only 30 miles from Venice. Even the name is a problem. They are thinking of advertising as ‘The Venetian Hills’ to attract more visitors.

Until recent years, the area was famous throughout Italy for its mud therapy because of the