Savor the Great Moments in a "Bitter" Life

One of the great moments in life, for a typical Italian, is to share a passion with friends and family, happy as well as bitter. There are many great moments in my life that led to my love affair with Italian bitters. 

Amaro literally means “bitter.” It is a bittersweet, herbal liqueur that is traditionally enjoyed before dinner as an aperitivo, to stimulate the appetite, or more often, after a meal as a digestivo, to digest and calm the belly after possibly eating too much pasta!

Each amaro has its own history, but originally, they were bittersweet herbal tinctures created by medieval monks and


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