Italians Become Creative During the Shut Down

Italians have stoically followed the directives of their regional governments to stay at home since early March.  Businesses depending on tourism were critically hurt when the world stopped traveling. However, Italians have become very resourceful during the stay at home order, creating new ways to market their products, connect with clients and promote future projects.

Zoom has quickly become a go-to method to remain relevant to clients and reach new prospects in the virtual classroom or showroom. Instead of a palazzo outside of Lecce, “Cook in Puglia” offers live cooking lessons via Zoom. Students obtain all ingredients prior to the meeting and


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